Write Better Content for Your Realtor Blog with These 5 Easy Tips

If you’re a Realtor® in today’s market, you need a Realtor blog.

And most agents know all about the benefits of having a Realtor blog, but they’re hesitant to start (or maintain!) a blog because they’re “not a writer”.

Want to hear a little secret?

I’m not much of a writer either.

I make a good living blogging about real estate. But it’s not because I’m this transcendent writer. It’s because I am knowledgeable about real estate and finance, I can explain complex real estate and financial concepts in language anyone can understand, and I implement basic SEO so my posts can be found online.

Having said that, there are some little tricks you can quickly and easily apply to dramatically improve the quality of the writing on your Realtor blog (and your emails and your texts and your social media posts…). So in this post, we’re digging into the nitty-gritty little details to improve the quality of your writing.

By the way, if you’re looking more for broader tips about writing a Realtor blog, check out How to Write a Blog Post in 7 Easy Steps.

Ok, enough preamble. Here are 6 super simple tips to kick your Realtor blog writing up a notch.

1. Keep words, sentences, and paragraphs short

Unless you’re writing to a very niche market (like experienced real estate investors, for example), you want your Realtor blog to be understood by anyone who comes across it.

To that end, keep your words, sentences, and paragraphs short and to the point.

Trust me, no one is coming to your Realtor blog for flowery prose. If someone is reading your blog, it’s because they want information. In terms they can understand.

As a general rule of thumb, experts recommend writing your blog posts in terms a teen in high school would be able to comprehend.

2. Use headers and sub-headers

In keeping with that concept of simplicity, please, for the love of all that’s good and holy, use headers and sub-headers.

Have you ever clicked on a website, seen a wall of text, thought to yourself, Nah, that’s too much material to sift through, and immediately left the page? So have the rest of us.

Humans in the 21st century have the attention span of goldfish.

With so much content vying for our attention, we no longer need to search through the walls of text. So we’re no longer willing to. Instead, we’ll scan the headers to see if the article contains the info we’re looking for. And if we don’t immediately see it, we’ll jet.

3. Speak to individuals

I’m sorry to tell you this, but you’re just one of the thousands of people reading this post.

And I hate that! Because I want to be helping you one-on-one.

The nice thing about blog posts though, is that I don’t feel like I’m writing to a giant crowd. I feel like I can speak right to you, personally. And I hope you feel the same way.

To make this personal connection come through in your blog posts, pretend you’re writing an email to a specific client. Your favorite client.

Imagine this best-client-ever asked you a question, and you’re just going to answer it in a long email (with headers and sub-headers!).

You would never say something like “you all” or “everyone reading this” or “all of you out there” if you were writing an email to your favorite client.

We’re building personal relationships here. So don’t be afraid to get personal and write to an individual instead of a crowd.

4. Break certain grammar rules

I’m not writing a dissertation, and neither are you. Since we’re just writing an email to our favorite clients, we don’t have to conform to all the traditional grammar rules.

Ending sentences with a preposition isn’t something to worry about. Neither are sentence fragments. And you can absolutely begin a sentence with a conjunction.

See what I did there 😉

5. Avoid the passive voice

This is a hard one because people often don’t even realize they’re doing it.

The passive voice is when you talk about something being done to something else. As opposed to just saying something did something.

This makes way more sense with examples.

Instead of saying “The house was sold by Jamie,” say “Jamie sold the house.”

“Closing costs will be carried by the seller” should be “The seller will carry the closing costs.”

“Repairs are suggested by experts” becomes “Experts suggest repairs.”

See the difference?

Now I’m not saying you have to avoid the passive voice completely. When used sparingly the passive voice breaks up a little monotony and helps your writing sound natural. But when overused, the passive voice becomes grating.

If you have a hard time spotting passive voice sentences, consult the Yoast SEO plugin. Which you should have anyway because it’s awesome. Not only will the Yoast plugin guide you in successfully using keywords to boost your search engine ranking, but it will also check your writing for readability.

Here’s my Yoast SEO readability analysis for this post as an example:

What Next?

If you’ve never written a blog post before, start with How to Crush Your First Real Estate Blog Post.

If you want to snag my personal strategy for creating a blog post from scratch, you should read How to Write a Blog Post in 7 Easy Steps.

Want to spice up your market reports? Check out How to Write Killer Local Real Estate Market Reports.

Don’t have a website of your own yet? Check out How to Build a Real Estate Website for completely free step-by-step instructions on building your own website. It’s easier than you might expect, and DYI-ing your site will save you thousands of dollars!

And if you just need some ideas for Realtor blog topics, I have over 100 for you! Just enter your email below to get them delivered to your inbox!