Heat Things Up with These Summer Real Estate Marketing Ideas
Summer is typically the hottest season for buying and selling homes…literally and figuratively. As the days grow longer and the market heats up, it’s the perfect time to ramp up your real estate marketing efforts.
Make a splash with your audience by adding a seasonal twist to your strategy. From fresh social media content to sun-soaked events, here are creative summer real estate marketing ideas to boost visibility and engagement all season long.
Quick note: If you’re looking for fresh seasonal content (social media posts, newsletters, etc) every month, check out the hyper-affordable DRIP by Key Real Estate Resources. For as little as $9 per month, you get ready-to-publish social posts and newsletters to reach your audience without spending the time to create everything from scratch.
Social Media and Content Marketing
Social media is your best friend for staying visible and engaging your audience during the busy summer season. Here are a few ideas to move the needle on your socials this summer.
☀️ “Hot Listings” Feature. Highlight your most attractive listings with sizzling summer photography and captions like “This backyard is made for summer BBQs” or “Imagine sipping lemonade on this patio.”
☀️ This or That: Summer Edition. Post a carousel asking followers to vote: Pool or lake? A/C or ceiling fans? Outdoor kitchen or firepit? Tie in real listings whenever possible.
☀️ What Your Summer Drink Says About Your Home Style. Create a playful quiz matching home styles to summer drinks (Margarita = modern coastal, Sweet Tea = farmhouse, Lemonade = cottagecore, etc).
☀️ Summer in 60 Seconds. Do quick neighborhood walk-throughs or tours of local hot spots in 60-second videos, perfect for TikTok or Reels. Include little-known facts and local legends for added interest.
Email and Direct Mail Campaigns
Stay top-of-mind with a bright and seasonal email strategy. Make sure your audience knows you’re the agent to help them make a move before school starts again.
☀️ Hot Picks for a Cool Summer. Curate listings with summer-friendly perks like pools, shaded patios, or proximity to water.
☀️ Summer Buyer Incentives. Promote any limited-time programs, grants, or lender incentives available for summer closings.
☀️ Vacation-Style Living Starts Here. Highlight listings with resort-like features (pools, palm trees, spa bathrooms) and frame them as staycation-worthy year-round homes.
☀️ “Real Estate Road Trip.” Map out a few listings in the same area and invite your buyer list to do a “self-guided tour loop” with your branded route suggestions and local stops (ice cream shops, parks, etc.).
Events and Community Engagement
Summer is prime time for in-person connections. Use the season to meet potential clients face-to-face.
☀️ “Summer Sips Open House.” Host an open house with lemonade, iced tea, or mocktail tastings on the patio.
☀️ “Sunset Home Tour.” Schedule twilight showings with dreamy outdoor lighting and summer music.
☀️ “Summer Homebuyer Happy Hour.” Partner with a lender to host a casual event at a rooftop bar or patio to answer real estate questions.
☀️ “Popsicles in the Park.” Organize a pop-up event at a local playground or dog park with branded frozen treats and kid-friendly activities.
☀️ Local Summer Favorites Spotlight. Feature ice cream shops, splash pads, hiking trails, rooftop patios, and other community gems your audience might love.
☀️ “Dog Days of Summer Open House.” Make your open house pet-friendly with dog treats, shaded water bowls, and a raffle for a pet-themed gift basket.
☀️ “Front Porch Fridays.” Go live or post a weekly video series from your front porch or a local porch-worthy listing to share market insights or summer homeowner tips.
☀️ “Camp Real Estate.” Host a mini “camp” for adults (or families!) to learn about buying, selling, or investing. Make it fun with trail mix, a “camp guide” workbook, and even lawn games.
Promotions and Giveaways
Give your lead generation efforts a warm-weather boost with creative contests and client appreciation ideas.
☀️ Sizzling Summer Referral Raffle. Offer a prize drawing for every referral sent your way during the summer months.
☀️ Summer Survival Kit Giveaway. Give away baskets with sunscreen, tumblers, beach towels, and local gift cards to new buyers or social followers.
☀️ “Best Summer Porch” Photo Contest. Invite followers to share photos of their porches, patios, or yards for a chance to win a prize—and boost engagement.
☀️ Hot Deal of the Week. Promote a new listing, price drop, or limited-time seller incentive each week with eye-catching graphics.
☀️ Summer Staycation Giveaway. Partner with a local hotel, spa, or Airbnb owner to give away a weekend stay to one lucky lead or referral.
☀️ Grill and Chill Contest. Have a giveaway for a portable grill or a BBQ gift card, where entries come from tagging a friend who’s thinking of moving.
Bonus: Summer Real Estate Taglines and Quotes
Add these to your postcards, signs, social media captions, or email subject lines for a seasonal touch:
☀️ Life’s better with a porch—and I’ll help you find one.
☀️ Beat the heat with a hot new listing!
☀️ The best summer memories start with the perfect home.
☀️ Buying or selling this summer? Let’s make waves together!
☀️ Don’t sweat it—I’ve got your move covered.
☀️ Summer’s too short to house hunt alone. Let’s make it easy.
With these summer real estate marketing ideas, your business is sure to get a boost!
